4 Most Important Factors You Need to Consider Before Investing in Real Estate


It is an established fact that real estate is the best investment on earth. There is no argument about that.

However, for a better return on investment, there are some factors you need to consider as an investor before investing in real estate.

“Buying real estate is not only the best way, the quickest way, the safest way, but the only way to become wealthy.”
Marshall Field

If done right, you can not lose in real estate investing. But how about doing it a smarter way? When you invest in real estate with a huge return on investment and appreciation, it is called a smart investment.

So, how do you invest smartly in real estate for huge appreciate and high return on investment within a short time?

Four Important Factors to Consider Before Investing in Real Estate


Your decision to buy real estate should be driven by purpose. What is your purpose of buying that landed property? That reason is what will drive your real estate investment.

Are you buying real estate for the purpose of investment? Or are you buying to build your family home?


Your response to the “purpose” of buying will inform the location you should consider when investing in real estate.

That age-old punch line “Location, Location, Location” still plays an important role and remains the most important factor for profitability in real estate investment till this day.

If your purpose of buying real estate is investment, then you should consider locations where there are close proximity to amenities, great neigborhood status, scenic views, peaceful conforming areas, etc

Also, proximity to government policies, like Lekki Free Trade Zone, Lekki Deep Seaport, Lekki Int’l Airport, all at Ibeju Lekki Lagos, is a good pointer to consider before buying real estate for investment or residential purposes.


No matter your purpose of buying real estate, amenities are very important. If you are buying for building your home, having basic amenities is important.

However, if you are buying for the purpose of investment, having great amenities is very important.

As a smart investor, you should have first-hand information on locations where there will be great amenities, even if they are not there yet. Then invest in that location before the amenities come to live. Doing this, you will be buying very cheap while your investment yield very high ROI as development starts coming in.


If you are buying real estate for the purpose of investing, which you should be doing anyway, then return on investment should be one of your priorities.

We buy real estate to build wealth, and investing in properties with high ROI guarantees how big and how fast we can grow our wealth.

So how do you know whether an investment choice is going to bring in a high return on investment?

It’s simple! Just follow number 1 to 3 above before investing in real estate and a high return on investment is guaranteed.

To invest in real estate for high ROI, check these listed premium properties in great locations with close proximity to great developments.

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    Oyedepo John is the MD/CEO of Landicon Realtors Ltd. He gives professional real estate advice and helps smart investors make profitable real estate investments for high ROI, thereby creating wealthy landlords.